Law firm newsletters have often been used to advertise for a local law firm. They attempt to demonstrate
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familiarity with certain areas of law and thus gain clients. A well written legal newsletter can be a great marketing tool, but a poorly written newsletter can reflect poorly on your firm and drive clients away. Many firms choose to outsource the writing of their legal newsletter while many write their newsletter in house. Regardless of what your firm chooses it is important to keep the following 6 tips in mind.
#1 Write in readable English
Writing in too much legalese could potentially hurt you more than help. If you write using too much legal speak you risk turning off your audience. Remember your audience when you are writing your newsletter. You are speaking to the common man who is unfamiliar with the legal world. Do not turn them off by writing in a language they cannot understand.
#2 Keep your publishing schedule
Writing a newsletter can seem like a thankless task, but if you commit to publishing one you should publish it consistently. Make sure to keep to your publishing schedule. A newsletter deadline should be just as important as any court date.
#3 Keep to the 3Cs
The three Cs are consistency, conservation, and contrast. A consistent newsletter has a unified feel that incorporates all design elements. Conservation cuts down or eliminates clutter that distracts rather than enhances. Contrast draws the reader’s attention and is used to highlight important aspects of the newsletter.
#4 Have something to say that the audience wants to hear
Choose topics that are of interest to the common man. If you are a drug charge lawyer, then your readers are more likely at your site to read about the legalities of drug charges. Writing articles about legal arguments are interesting only to lawyers. Instead of writing the legal basis for the latest appellate decision, write how that decision can affect the daily lives of your reader.
#5 Don’t use your newsletter as a sales pitch
The quality of the newsletter is the selling point. There is no need to be overt about it. Just focus on providing usable content and the rest will take care of itself.
#6 Make sure readers know how to contact the firm
The purpose of the newsletter is to bring new clients to the firm. Make sure the contact form is very visible and the reader knows that they are free to contact your firm with any questions they might have.
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Matt enjoys writing about a variety of legal issues. If you would like to have more information on a Houston criminal defense attorney representing clients with misdemeanor and felony offenses, visit http://www.sharpanddriverlaw.
